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Sep 10 ,2019

The conventional bob is out – get the Side Swept look!

Cut it out... no, to mid-length!

We and the hair beauties on Instagram, etc. are well aware of the fact that the casual long bob (“Lob”) has replaced the prominent bob cut a long time ago. But now, the modern “Side Swept look” has established itself as the new fashion hairstyle 2019, successfully serving as the perfect accessory on the heads of the rich and famous. Bob on point was so yesterday – now we’re going for casual and informal.


Quiff plus bob equals Side Swept bob 

The side-swept bob is worn at chin or shoulder length, but the most important thing are the frayed layers! Add a little something of our reliable Texturizing Volume Powder to the hairline and sweep your hair starting from the low side parting over to the other side, thus creating a casual, voluminous quiff. The experts call it the “SIDE SWEPT” look!  

The legendary king of rock and roll would have been proud of this hair trend and quite surprised as well at how good the rocky quiff looks on the women's heads! #we♡elvis

If desired, you can also style light waves into your hair because: who would say ‘no’ to beach waves? Another alternative would be the undone look, a true evergreen and always very popular. 


The Side Swept bob is a true all-rounder

Whether wild and curly or sleek and smooth, elegantly styled or undone - the side-swept bob adapts perfectly to every face shape as it fits narrow, round and oval faces. Women with narrow faces best choose a cut at chin-length whereas women with round faces benefit most from a side-swept bob at shoulder length since it optically lengthens the face shape and makes it seem narrower. Another plus: the new trend works with every hair structure, thus pocketing curls, fine or thicker hair as well! No limits! 

As usual, the celebrities show us how it's worn right! The American beauties Emma Roberts, Charlize Theron and Sienna Miller are already wearing this trendy hairstyle and have also inspired our NEWSHA editorial team! 

With our popular Shaping Lift Foam and the reliable Flexible Control Hairspray your hair cut stays in shape, letting you enjoy your #hoodhairdays! 








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