The use of nature-based, high-quality ingredients takes the highest priority in our formulations. In the compositions, we mainly rely on vegan ingredients; only a few exceptions are vegetarian.
We know that natural ingredients are much milder than their chemical alternatives.
Another reason why natural ingredients are a much better choice, is that people are increasingly developing intolerances, including intolerances to chemical compounds. For example, we have significantly reduced the quantities of cleaning surfactants required in our shampoos by using cranberry and grape seed oils, which are natural cleansing agents. Ingredients known as ‘superfoods’ currently play a major role in the health and nutrition industry. They also nourish the hair and have great properties when used as an ingredient in hair care products.
Everything takes time. These days, the focus seems to be on being faster, higher and more extreme and on constantly increasing productivity. In times like these, taking a step back and focusing on traditional values can be perceived as verging on crazy – perhaps even foolish. That’s what NEWSHA is doing by reverting to traditional extraction methods in order to obtain the finest essences for our products. Each of our natural ingredients is carefully extracted by using special methods.