We are very proud that our collaborators have consciously
opted for NEWSHA because they can always count on us:
NEWSHA is cruelty-free.
For NEWSHA, it has been a matter of course to NOT carry
out animal testing, to NOT commission them and to NOT
cooperate with suppliers who do not comply with this
principle. In the contracts drawn up for our suppliers it is
clearly stipulated that a production as per European law is
indispensable to us for a collaboration. We know very well
that we can, in fact, produce high-quality, safe products
without having to carry out animal testings as, for many
years now, there have been alternatives to these cruel
methods in the cosmetics sector. We do our best to only
use ingredients that have proven to be safe and work
effectively, such as cranberry seed oil, hazelnut oil or
walnut oil – NEWSHA relies on highly effective and
harmless active ingredients from nature. NEWSHA does
not only stand for high-quality hair cosmetics but also for
a comprehensive concept. Treating all animals and
valuable natural resources respectfully and responsibly
forms only a part of this concept and is very dear to us.
We love innovative products that do not make any compromises
- not regarding their quality, effectiveness and
especially their manufacture. Both, the sustainable
packaging for environmental protection purposes as well as the categorical prohibition of animal testing were an important matter of fact, right from the very beginning of NEWSHA.
Cosmetics without animal testing – the official list of PETA
Germany e.V. shows all cosmetics manufacturers whose
products are available in Germany and who have assured
PETA in writing that they do not carry out, commission or
pay for animal experiments. NEWSHA – private haircare is
part of this list and appeals to all cosmetics manufacturers
not listed there to follow NEWSHA’s and other important
brands’ example.
