An exclusive product range, developed for true lovers of professional and luxurious hair cosmetics - that's NEWSHA. In addition to maximum customer satisfaction, we focus on a unique partnership with ambitious and creative stylists!
For us, hairdressing exclusivity is more than just a concept, but a true quality feature. It is a sign of trust and a promise. As a professional and modern brand, our partner salons together with all NEWSHA customers around the world form an unbeatable team that believes in quality and exclusivity.
Far from the broad mass of the hairdressing market, we are not only convinced of our innovative products also of each and every NEWSHA partner. We are proud to collaborate with ambitious and dedicated salons that provide their clients with state-of-the-art techniques every day: intensive hair-repair treatments, innovative treatments to maximize the protection of hair during coloring, and groundbreaking bleaching.
Our unique feature is the Straightening System with ist patented active ingredient complex – truely a market leader in the field of effective & gentle hair straightening. This in-salon application satisfies customers with curly, frizzy, as well as strongly curly hair that are looking for long-lasting smooth and sleek hair. The highly effective salon systems are NEWSHA exclusive and are offered exclusively in our selected partner salons.