Shine bright like a diamond
Pure color molecule: The higher the color pigment’s purity, the more precious and vibrant its effect. Due to their rareness, particularly those ultra-pure pigments are very important and precious.
The color molecules’ purity – which can be compared to the degree of purity IF (Internally Flawless) used for polished diamonds – is of the utmost importance to us. The pure pigments reflect the light, thus creating shiny effects in the hair, as well as an unmatchable color result. color by NEWSHA is characterized in particular by the lively and intense radiance of all 114 nuances. Perfect for those who, in addition to maximum care and richness in facets, expect diamond-like shine from a professional hair color.
Sometimes it’s the little things that make the difference when it comes to the quality of a product, but sometimes it’s the big picture that’s of importance. With NEWSHA, it’s countless factors and details that have contributed to creating such a unique hair color. Developed by the international color experts and trend-conscious stylists, our high-end color realizes every inspiration and every customer request.